Avery Dennison has introduced two bio-based polyethylene label films. These new products are self-adhesive PE filmic labels with a facestock that includes more than 80% renewable content and offer brand owners the opportunity to meet their target on renewable resources in packaging, while continuing to benefit from the functionality and performance of a regular polyethylene label.  The bio-based PE self-adhesive laminates are available in a white and a clear version. The resin used for the new bio-based PE films is made from Bonsucro Certified Sugar Cane, which follows rigorous social and environmental monitoring prior to certification. Both new products offer performance and recyclability comparable to standard PE85 resin. With the proper precautions and preparation, these films act as drop-in replacements, meaning converters can substitute conventional PE for a bio-based PE label film without investing in new machinery. By using biomass to create a PE label film which contains more than 80% bio based resin, brand owners can reduce their dependency on fossil based packaging materials. The introduction of the bio-based film is Avery Dennison’s response to its growing interest in using bio-based packaging materials.